maycurry.com
  • Animal Planet
  • Crystal City Shops
  • Georgetown University
  • Goodwill
  • Johns Hopkins University
  • Spark Design
  • Urban Institute
  • WAMU
  • World Wildlife Fund
  • Animal Planet
  • Crystal City Shops
  • Georgetown University
  • Goodwill
  • Johns Hopkins University
  • Spark Design
  • Urban Institute
  • WAMU
  • World Wildlife Fund
202.758.2584
may@maycurry.com
Animal Planet Puppy Bowl Logo
Animal Planet Croc Week Lunchbox
Animal Planet Heroes Campaign Calendar
Animal Planet Heroes Campaign Leash Ribbon
Picture
Picture
Animal Planet Dog Week Newspaper
Animal Planet Dog Week Press Kit

PROJECT: Create on-air titles and unexpected, press-worthy promotions for the Animal Planet network.
SOLUTION: For these projects, I wanted to match Animal Planet’s love and compassion for animals with some equally exuberant promotional pieces. For Croc Week, I developed a companion lunchbox and thermos to accompany a custom comic book about the Croc Hunter, Steve Irwin. For the Be a Hero Charitable Campaign, I created a pet-collar awareness ribbon and calendar, visually linking the Hero programs with the urgency of supporting homeless pets. To invite celebrities and their dogs to a chic party, what better than a magnetic dress-up dog set? To generate excitement for Dog Week, I embraced man’s best friend with a program-themed newspaper, rolled up in a pair of slippers. And, for the wildly successful Puppy Bowl, I designed the bold football-and-dog-bone logo that’s endured for 13 years.
©2017 May Curry, Curry Creative LLC 
  • Animal Planet
  • Crystal City Shops
  • Georgetown University
  • Goodwill
  • Johns Hopkins University
  • Spark Design
  • Urban Institute
  • WAMU
  • World Wildlife Fund