maycurry.com
  • Animal Planet
  • Crystal City Shops
  • Georgetown University
  • Goodwill
  • Johns Hopkins University
  • Spark Design
  • Urban Institute
  • WAMU
  • World Wildlife Fund
  • Animal Planet
  • Crystal City Shops
  • Georgetown University
  • Goodwill
  • Johns Hopkins University
  • Spark Design
  • Urban Institute
  • WAMU
  • World Wildlife Fund
202.758.2584
may@maycurry.com
Crystal City Shops Seasonal Shopping Guide
Crystal City Shops Seasonal Shopping Guide
Crystal City Shops Summer Shopping Guide
Crystal City Shops We've Got the Goods
Crystal City Shops Coupon Book
Crystal City Shops Online Merchandising Campaign
Crystal City Shops Mini Cooper Giveaway
Crystal City Shops Mini Cooper Giveaway
Crystal City Shops Mini Cooper Giveaway

PROJECT: Design promotional materials to showcase the fun, modern destinations in the Crystal City Shops. 
SOLUTION: I started working with the Crystal City Shops in 2008, establishing a brand that combines bold colors; clean, playful text elements; and modern photography. Since then, I’ve worked with them regularly to design environmental graphics and monthly promotions that include postcards, brochures, e-blasts, web pages, and social media graphics. Twice a year, we collaborate on big, attention-grabbing promotions like the Mini giveaway above.
 
For the Mini promotion, I created a custom map of the Shops to help customers find secret codes and enter to win a Mini Cooper. I also created promotional posters, a “mini” website, and e-blasts to generate excitement. This buzz-worthy campaign helped the Shops add nearly 12,000 names to their e-mail list.
©2017 May Curry, Curry Creative LLC 
  • Animal Planet
  • Crystal City Shops
  • Georgetown University
  • Goodwill
  • Johns Hopkins University
  • Spark Design
  • Urban Institute
  • WAMU
  • World Wildlife Fund