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PROJECT: Design promotional materials to showcase the fun, modern destinations in the Crystal City Shops. 

SOLUTION: I started working with the Crystal City Shops in 2008, establishing a brand that combines bold colors; clean, playful text elements; and modern photography. Since then, I’ve worked with them regularly to design environmental graphics and monthly promotions that include postcards, brochures, e-blasts, web pages, and social media graphics. Twice a year, we collaborate on big, attention-grabbing promotions like the Mini giveaway above.
 
For the Mini promotion, I created a custom map of the Shops to help customers find secret codes and enter to win a Mini Cooper. I also created promotional posters, a “mini” website, and e-blasts to generate excitement. This buzz-worthy campaign helped the Shops add nearly 12,000 names to their e-mail list.