PROJECT: Create a fun page-turner that highlights a year’s worth of accomplishments for the Russell E. Train Education for Nature Program, part of the World Wildlife Fund.
|
SOLUTION: Starting with WWF’s brand guidelines, I created a flexible structure that both unified the piece, and gave plenty of opportunity to include variety from page to page so readers would keep flipping. I wove together colorful images and portraits of grantees, along with bright supporting graphics throughout—all showcasing the stories and data in a non-templated way. Complimentary fact sheets and contact cards completed the package.
|