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PROJECT: Combine the Urban Institute’s newly established messaging and logo with design that would spotlight their decades of research and statistical analysis, and their leadership in the policy world.

SOLUTION: To capture the timely research that's at the core of the Urban Institute’s mission, I developed a design that put facts front and center. This meant using bold, real-world visuals, color blocking, and text call outs that bring attention to the latest research. The new pieces—which included an about-us brochure, a flipbook, a pocket folder, a system portfolio, a funding one-pager, an HR brochure, and templates for reports, technical papers, highlights, and policy centers—helped build brand identity and gave the in-house communications department all the tools they needed to carry their new branding forward.