PROJECT: Create a must-read quarterly newsletter to keep WAMU’s Leadership Circle donors up-to-date on events, programming, and how their contributor dollars are spent.
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SOLUTION: To create a visual piece for an organization based on sound, I featured images of the radio station’s on-air talent, and linked them together with colorful waves from the brand palette. The waves act as a nod to radio waves and an expression of the variety of programming on WAMU, as well as a visual cue to keep readers turning the pages. I created a masthead with type that references the overlapping color pattern in the WAMU logo, and graphic sidebars and simple infographics to draw readers to key ideas.
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