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PROJECT: Create a custom marketing kit for the McDonough School of Business to attract C-suite executives at top global organizations to participate in the school’s executive education programs. 

SOLUTION: ​I created a look that establishes a visual connection to the global, sophisticated nature of the program. The printed piece included a portfolio system that holds an easy-to-navigate brochure with stepped foldout pages, fact sheets, and space for a customized proposal. The packet was so successful that the McDonough School needed numerous reprints to keep up with demand.